Audio-Technica Middle East has announced the appointment of Rocky Solarta as BDM and Varun Asokan as technical sales manager, reinforcing its commitment to growth across the region’s commercial audio sector.
Both roles will focus on expanding Audio-Technica’s commercial portfolio, supporting customers
and partners across installation, live sound, rental and broadcast applications.
Solarta has been
appointed BDM, where he will focus on driving new opportunities, strengthening channel
partnerships and expanding Audio-Technica’s presence in key vertical markets. His role will play
a central part in developing strategic relationships and accelerating adoption of the
company’s commercial audio products.
Varun Asokan (pictured above) joins the business
with a strong background in professional audio and system products. In his
new role as technical sales manager, he will work closely with integrators, consultants
and end users to deliver tailored audio systems and technical expertise across the Middle East.