Biamp has announced the appointment of Christ-Jan Beljaars as regional sales manager for
the Benelux region, effective 7 September 2026.
Beljaars will lead the Benelux sales team
and work closely with distributors, partners, consultants, and end users to strengthen the Biamp
market position across the Netherlands, Belgium, and Luxembourg.
Beljaars brings more than 15 years
of leadership experience in the AV, unified communications, and hybrid workplace markets, with
a track record of building businesses, developing channel ecosystems, and driving sustainable revenue growth
across the Benelux region.
He joins from DEKOM, where he served as business expansion
manager. Before that, he spent nearly two decades at Exertis AV Benelux in a
series of progressively senior leadership roles, including commercial director AV and sales & marketing director.