Bose Professional has expanded its global hybrid sales model by appointing Peats Wholesale as its Irish distributor.
Peats joins Bose Professional as part of the company’s hybrid sales model, integrating dedicated, in-house sales
leadership and engineering with a network of global distributors.
Peats Wholesale is based in Dublin and
will feature a full line-up of Bose Professional solutions at its experience centre, where Peats will provide
technical expertise and after-sales support. Bose Professional product support and training will also be available on site
in partnership with Bose Professional UK & Ireland team, with products available over the counter or
for next-day delivery.
Hans Vereecken, vice president of international sales, Bose Professional, commented: “Our partnership with Peats
is a milestone in our mission to deliver unparalleled local service and responsiveness in the Irish market.
“By combining Peats’ deep-rooted regional relationships with our advanced technical expertise, we can provide the dedicated,
boots-on-the-ground support our customers need to execute complex projects with absolute confidence.”
Pictured: Bose Professional's DesignMax DM12SE loudspeaker