Daktronics partnered with Digital Printing Center (DPC) to design, manufacture and install a curved display on the side of London Building in Belgrade, Serbia, using freeform LED stick elements.
The sleek, modern aesthetic was completed late in 2025
and is bringing branding and advertising messages to passersby in
this prime, high-traffic location.
Using 15mm pixels spacing on the
freeform stick elements, each LED stick is spaced 31mm apart
to create a display measuring 14 metres high by
23 metres wide.
This creates a visual experience for viewers
and passersby outside the building while also delivering the ability
for those inside to view out through the display, and
also lets daylight in through the windows behind the display.