INFiLED has supplied its MVmk2 Series outdoor LED technology for a prominent digital-out-of-home (DOOH) advertising location on Dubai’s main thoroughfare, delivering a large-format display engineered for demanding outdoor conditions.
The first digital screen at A Tower – Pixels World’s new
location on Sheikh Zayed Road, the city’s central transportation corridor and the
longest road in the United Arab Emirates – the site is positioned
for maximum visibility, with more than half a million people passing by
every day and within walking distance of major landmarks including Dubai Mall, Dubai
International Financial Centre and the Museum of the Future.
The installation features
an INFiLED MVmk2 LED display in 10.4 configuration (10.4mm pixel pitch) and
delivering up to 10,000 nits of brightness, ensuring clear, high-impact visuals –
even in broad daylight – across a 30 × 10m (300m²) canvas.