Caudalie, the French skincare company, has revamped its landmark headquarters in Paris with an 8x2.5-metre INFiLED LED screen.
Installed in the building’s central auditorium, the new Studio Series LED display brings together employees, wellness
clients and creative partners in a space designed to reflect the brand’s commitment to relaxation, creation and
transformation.
Central to the new HQ is a multi-purpose auditorium for product launches, team training, collaborative
events and brand activations. For Caudalie’s founders, the space needed to feel welcoming and refined, yet capable
of delivering immersive visuals when required.
To realise this vision, Caudalie appointed integration specialist Videosonic, based
north of the Paris city centre. Working closely with the client, Videosonic was tasked with specifying and
installing a display that would offer visual performance without compromising the room’s aesthetic.
In a
brand-led setting where packaging design, product visuals and marketing assets are central to storytelling, colour accuracy was
non-negotiable. The LED installation needed to provide cinema-quality imagery, while blending seamlessly into the environment when not in use.
Photo Credit: Caudalie