K-array and LED-display specialist Hallcube have announced a partnership to integrate sound and vision to stadiums, arenas, and event venues.
K-array’s German distributor, MediaLantic, is working with Hallcube to pair its video specialisation with K-array’s loudspeaker technology.
The collaboration will see
both manufacturers share leads and work side-by-side on projects, combining K-array’s loudspeaker systems with Hallcube’s LED displays, video cubes, and scoreboards to
enable venue operators to plan picture and sound as one coordinated experience instead of two different systems.
Both companies made a joint
appearance at the eps Arena Summit in Frankfurt on 23-24 September, where Hallcube presented its vision for digitising stadiums, combining boosted audio
and video can be used to lift the atmosphere, engage sponsors, and ensure repeat business from fans.
The partnership opens a direct route
into the arena/stadium and event space for K-array, where sound must reach every seat within tight constraints on sightlines, structural load, and
architecture.
Veit Wegmann, CEO, MediaLantic, commented: “Stadiums, arenas and event spaces are increasingly looking for solutions where sound and image are planned
together from the very beginning. Hallcube brings deep LED expertise and strong relationships across Germany, while K-array brings loudspeakers that deliver serious
performance and stay almost invisible in the venue. Together, we can offer operators and integrators one partnership that understands the whole in-venue experience.”