Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender.
The announcement extends a 15-year commercial partnership. Canary Wharf has evolved into a
mixed-use district with a host of prime retail, office, residential and leisure space. In
2025, the district attracted a record 76 million people and is considered one
of Europe’s most prestigious outdoor advertising locations.
Under the terms of the contract, Ocean
will enhance and broaden the existing DOOH offer, comprising a combination of 45 large
and small premium DOOH formats covering prime pedestrian, roadside, transport and retail areas. These
include the landmark Reuters Plaza screen, The Loop, Two Towers Canary Wharf and
Crossrail Place.
Ocean will also produce and implement a programme of immersive audience experiences
powered by new tech such as augmented reality, including installations, projections and potentially drone shows.