Champagne maker Perrier-Jouët ran an interactive window campaign in partnership with Publicis and Visual Feeder during the Christmas season at two major flagship retail locations.
The dual-city activation ran in New York (pictured above), with the
experience on 750 Lexington Avenue, a storied Midtown address across from Bloomingdale’s. In Los Angeles
(pictured below), it was located at 8500 Melrose Avenue, a landmark West
Hollywood intersection known for high visibility and cultural influence.
Powered by laser projection technology and
projection-mapping techniques, the installation transforms the storefront into an immersive, living experience. As pedestrians
approach, the windows respond in real time. Interactive sensors and computer vision trigger shimmering particles
that emanate and swirl, creating the engaging experience that the viewer’s movement is bringing
the environment to life.
A dedicated augmented reality experience invites people to step fully into
the Perrier-Jouët world. When guests stand before the AR screen, they are seamlessly composited into the campaign’s visual universe.
