Pixel Inspiration has created an immersive, multi-sensory Digital Heritage Experience installed in three flagship Lloyds Banking Group offices, combining large-scale LED, holographic content, responsive lighting and interactive technology in a flexible platform built to evolve.
Lloyds Banking Group wanted to make its long and complex history tangible for visitors, senior stakeholders and investors at three regional offices: Old Broad Street in London, Port Hamilton in Scotland and Colmore Row in Birmingham. The experience needed to show how the Group and its portfolio of brands, including
Bank of Scotland, Scottish Widows and Halifax, have shaped British banking, including brand and group timelines, highlighting milestones and the evolution of the iconic black horse identity and progress in workplace inclusion to life.
Pixel Inspiration ihas been working with Lloyds Banking Group since 2009 and regularly takes on a consultative
role with new projects. In this case, Pixel evolved the initial brief, which in the early stages explored incorporating physical artefacts with interactive technologies such as lift-and-learn interactions. The chosen concept had to deliver strong visual impact, adapt sensitively to three different architectural settings and remain easy to maintain, update
and scale. Pixel tested and assessed several approaches, including a holocube, which incorporates physical and 3D visuals, glasses-free LCD spatial screens and an LED videowall recessed into timber cladding.
A physical artefact-led model was ultimately discounted because every new story would require a bespoke manufactured object and installation time. The selected all-digital
approach retained the permanence and theatre of an exhibition while removing that production constraint and would meet the essential criteria. Drawing on the digital story-telling of of museums and galleries, Pixel Inspiration developed a digital-led installation that combines a large fine-pitch GOB LED display with a holographic LED fan display mounted
on a museum-esque plinth.
The LED display extends its portrait form up and over the user’s head to create an eye-catching wraparound experience, while synchronised holographic content presents three-dimensional heritage objects in mid-air, reinforcing the sense of a contemporary exhibit. The Experience responds as visitors engage with it. Integrated movement sensors
detect presence to trigger the next stage of the content journey and provide engagement data for reporting. A physical dial allows visitors to control selected content, such as rotating a holographic object through 360 degrees. Centrally controlled LED lighting changes in step with the story, using colour, movement and pulsing
effects to extend the narrative beyond the screen.
Across the three offices, the installation follows a consistent visual identity and content journey while being adapted to the architecture of each lobby. This balance gives Lloyds Banking Group a recognisable estate-wide experience without imposing a one-size-fits-all physical layout.
Behind the Experience there
is a central content management framework allowing new stories to be produced, scheduled and deployed remotely without rebuilding exhibits or reformatting every asset for each office. Content and lighting treatments can be refreshed for new narratives or seasonal campaigns, while remote monitoring, maintenance and support help keep the experience reliable and current.