Pufferfish Displays has delivered an interactive digital installation for The North Face at an event in Chamonix, France, using its PufferTouch 600 spherical display alongside a bespoke content application.
The project was carried out for VF Corporation, which owns The North Face, as part of a brand activation held in September 2026.
Pufferfish supplied the PufferTouch 600 through a managed rental
package and developed an interactive application specifically for the event.
The application was created around content supplied by VF Corporation, with Pufferfish adapting the material for use on the spherical display and
developing an interface intended to encourage visitors to explore the content directly.
The installation was designed to act as a focal point within the event space while giving visitors a more interactive way
to engage with The North Face brand.
Pufferfish also handled delivery, installation and on-site technical support throughout the activation.
Martina Panzer, retail production manager, EMEA Retail Marketing, said: “The Pufferfish agency played a
key role in translating the brand vision into a compelling and impactful special setup. Their expertise, attention to execution, and commitment to quality resulted in an elevated consumer experience and a successful
bespoke activation.”
The PufferTouch 600 combines a spherical display surface with touch interaction, allowing content to be explored around the form rather than through a conventional flat display.
For this project, Pufferfish combined
the hardware with bespoke application development rather than supplying the display as a standalone element.
Stephen Patterson, CEO of Pufferfish Displays, said: “Working alongside the team at VF Corporation to support The North
Face was a fantastic opportunity to demonstrate how immersive technology can elevate premium brand experiences.
“Combining a bespoke interactive application with full event support allowed us to deliver a seamless solution that
captured visitors' attention and enhanced engagement throughout the event.”
The Chamonix installation forms part of Pufferfish’s work across events and brand activations, where its display technology is used alongside content development and technical delivery.