Celebrating six years of growth, SIGNAUX showcases integrated solutions from leading technology partners across control rooms, corporate collaboration, hospitality, digital signage, interactive experiences and professional audio.
SIGNAUX Technologies, a value-added distributor in the professional AV and IT industry, has inaugurated its new Dubai headquarters and Innovation Experience Centre, marking a significant milestone in its six-year journey of growth and regional expansion.
The inauguration was celebrated on 29th October under the theme “STRATOS – Ready for the Next Altitude,” The vision for the new SIGNAUX Experience Centre was brought to life by Shihas Kizhisseri - Group Chairman, alongside Renji Mathew - CEO & Co-Founder, and Tom Mathew- Director &
Co-Founder, creating a space that celebrates SIGNAUX’s growth, partnerships and commitment to innovation.
Bringing Global Technologies into Real-World Applications
Designed to go beyond conventional product demonstrations, the SIGNAUX Innovation Experience Centre brings together technologies from leading global brands, offering system integrators, consultants and end users an opportunity to explore complete AV and IT solutions across multiple industry applications.
The event opened with a welcome address by Mr. Rami Kim, MEA ID President at LG Electronics, who highlighted the importance of strong technology
partnerships and the role of experience-led environments in bringing innovation closer to customers.
At the SIGNAUX Experience Centre, visitors can explore LG’s professional display portfolio across key applications, including:
· LG MAGNIT LED: Premium LED display solutions for control rooms and auditoriums.
· Hospitality TVs: Display solutions designed for the hospitality sector.
· B2B Monitors: Professional monitors for diverse business environments.
Reflecting on the centre and its offerings, Mr. Rami Kim
remarked:
“SIGNAUX is one of the best places to explore and experience LG MAGNIT LED technology. The Centre provides an opportunity for customers and industry partners to experience these solutions firsthand and understand their potential across different environments.”
Huawei ekit’s collaboration portfolio was presented by Parth Mehta, Director of Channel & Distribution, showcasing the capabilities of its IdeaHub range. The portfolio brings together interactive displays, video conferencing and digital collaboration tools to support smarter meetings and connected workplaces.
The showcase also featured AOPEN’s
digital signage and computing solutions, presented by Koen Vringer, Sales Director EMEA; DISPLAX’s advanced interactive touch technologies, introduced by Jorge Matos, International Business Manager; and Alpha Acoustics’ professional audio solutions, demonstrated by Joe Mathew, Product Specialist - highlighting applications across corporate, retail, hospitality and entertainment environments.
More than a showcase of individual technologies, the Innovation Experience Centre has been designed to demonstrate how solutions work together to address real-world requirements. Through dedicated experience zones spanning visual displays, interactive technologies, professional audio and intelligent
collaboration, visitors can engage with solutions in a practical, hands-on environment. It reflects SIGNAUX’s belief that the value of technology is best understood not just by seeing what it can do, but by experiencing what it can make possible.
Six Years of Growth and a Stronger Regional Vision
Working closely on SIGNAUX’s day-to-day operations and strategic growth, Mr. Tanmay and Mr. Kumar continue to play an integral role in driving the company’s vision and strengthening its presence across the region.
Tanmay Athalye, Vice
President, commented “Our new Innovation Centre reflects the strength of our technology partnerships and our commitment to building a collaborative ecosystem. We wanted to create more than a showroom - a destination where our partners can experience technologies, explore integrated solutions and identify new opportunities. Our theme STRATOS represents our ambition to take SIGNAUX to the next altitude of innovation and regional growth.”
From left to right: Kumar Vaibhav Singh, Tom Mathew, Shihas Kizhisseri, Renji Mathew, Tanmay Athalye.
Kumar Vaibhav Singh, Director –
Sales, added “The real value of our Innovation Experience Centre lies in demonstrating how different technologies can address specific industry requirements. From control rooms and airports to hospitality, corporate collaboration and immersive experiences, we are creating an environment where our partners can bring customers, demonstrate complete solutions and accelerate project opportunities. Our focus is to empower our channel ecosystem and drive sustainable growth across the Middle East and Africa.”
SIGNAUX’s Next Chapter: Elevating Partnerships and AV Innovation
SIGNAUX is setting its sights on
more than regional expansion - it is building a stronger, more connected AV ecosystem across the region. By bringing leading global brands, hands-on technology experiences and solution-driven expertise under one roof, the Innovation Experience Centre creates new opportunities for collaboration, customer engagement and business growth.
As SIGNAUX enters its next chapter, the ambition is clear: to elevate partnerships, unlock new possibilities and take the region’s AV industry to new heights.
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