Booker Wholesale, a UK foodservice wholesale provider, has installed more than 500 Sony Bravia Professional Displays to establish a new nationwide retail media network across 100 Booker locations.
The project, delivered by managed digital media provider Pixel Inspiration in partnership with retail media specialist dunnhumby, marks a significant expansion of Booker’s in-store retail media capabilities. The network provides brands with a new digital advertising channel designed
specifically to engage Booker’s trade customers throughout their shopping journey.
Booker wanted to introduce a consistent, scalable retail media platform across its national estate, providing brands with an engaging way to communicate with customers within its busy wholesale environment.
To deliver this, Pixel Inspiration worked closely with Booker and dunnhumby to specify and deploy more than 500, Sony 65-in BZ35L Bravia Professional Displays across 100 locations, completing the rollout within an eight-week implementation cycle.
Installed predominantly at rack ends
and above palletised merchandise, the displays provide a highly visible platform for targeted advertising and promotional content, while integrating into the existing wholesale environment.
The wholesale environment presented specific challenges for the installation. Displays needed to be positioned for
maximum visibility while also being protected against accidental impacts from stock movement, pallet handling and day-to-day warehouse operations.
Sony BZ35L Bravia Professional Displays were selected as part of the hardware package to provide the combination of image quality, reliability
and operational efficiency required for the network.
To provide additional protection, Pixel Inspiration worked with Unicol to develop a combined mounting and protective shroud system. This was designed to withstand the demands of a busy cash and carry environment
while maintaining appropriate airflow and ventilation around the displays.
The displays use Sony’s Android-based System on Chip (SoC) technology, reducing the need for additional external media players and helping simplify the overall installation.
The network is managed through the DISE
content management system, enabling campaign content to be centrally targeted and distributed across Booker’s national estate.
Sony Remote Device Manager is also used to monitor the displays remotely, carry out firmware updates and undertake maintenance tasks. This helps reduce
the need for onsite intervention and supports efficient management of the large-scale display network.
To minimise disruption to Booker’s stores and customers, installation work was completed outside of peak trading hours, allowing normal operations to continue throughout the eight-week rollout.