Xcellence Display Solutions, a global provider of complete, custom-engineered professional displays and components, has appointed experienced AV executives Tim de Ruiter and Martin Ware to lead its newly created European division, as the company accelerates its expansion across the region.
Bringing almost 50 years of combined professional AV sales and
management experience, together with unparalleled knowledge of the European AV market,
Netherlands-based de Ruiter has been appointed commercial director, with UK-based Ware
taking the role of MD.
Building on its success across international
markets, including the USA, APAC and, most significantly, MEA, de Ruiter
and Ware will lead Xcellence’s next phase of European development, bringing
its advanced in-house manufacturing capabilities, extensive product portfolio and bespoke customer
proposition to a wider network of partners and customers across the
region for the first time.
image L-R: Martin Ware, Tim de Ruiter