Following a consultation process, ADI has been chosen to deliver two LED platforms to the Metrocentre shopping centre in Newcastle in the UK as part of a major investment programme by the centre’s asset managers Sovereign Centros.
The canvases will provide an overhaul of the destination’s digital out-of-home portfolio and maximise commercial
value, while also enhancing the shopping experience for customers.
With three decades of experience in providing
LED to over 30 UK-based retail and leisure destinations, ADI will be installing 174 square
metres of modular LED across an internal and external location, with planning for a third still
ongoing.
The digital platforms, which will be owned by Metrocentre, expand their existing digital portfolio, and
allows them to have full control over how the screens are utilised.
Throughout the project, ADI
have collaborated closely with Leslie Jones Architects to develop the most impactful technology. The platforms
have been designed to generate better revenue streams for the client, give advertisers the ability to
promote their brand more creatively and also generate a point of interest for shoppers through engaging content.