Advantech has added Sahara Benelux to its European sales network in an effort to broaden its digital signage distribution channel and target the AV market.
Fabrizio del Maffeo, sales director of Intellegent
Services at Advantech, said: "Sahara is a renowned name
in the AV market and has a large
customer database in the industry."
"We see a shift
in the traditional AV market where ‘AV meets
IT’ is on the way," said Remmelt van der
Woude CEO of Sahara Benelux. " Through partnering
with Advantech, we are expanding our product portfolio and
realising the one-stop-shop service."
Sahara is headquartered in Eindhoven, the Netherlands.