Cosmetics company L’Oréal has launched a new AR feature in the Amazon app in which users can try on different lipsticks using photos of themselves. The new ‘Live Mode’ feature will appear in Amazon’s Android app later this week, with iOS coming later this year. This feature folows L'Oreal's purchase of AR beauty app ModiFace in March 2018.
Using the front facing camera, shoppers
can digitally try on different shades
of lipstick, either using a photo or
live video.
The app provides make up
choices based on AI-powered analysis of
information provided by make-up brands.
L’Oreal hopes
to soon open up the option for
users to try on eyeshadows, then
potentially foundation in the future, according to
Allure.