Amscreen, the UK’s largest signage network owner, has announced that it has acquired the sales and marketing operation of Digicom.
Digicom is a specialist out of home sales
house formed two years ago by Tom Goddard, who
becomes deputy chairman and shareholder of Amscreen and will support
CEO Simon Sugar in the key areas of Media
Sales and Development.
The move is part of Amscreen’s
plan to accelerate its UK growth and provide a
solid platform for expansion into Europe. The first phase of
this expansion was announced in June following a deal
with BP Europe SE to cover its forecourts on the continent.