Clear Channel UK has been appointed Amscreen sales partner across all existing networks and contracts, operating screens at sites including Tesco, BP, Shell and Esso.
The deal comes after
Amscreen’s recent termination of its deal
with Digicom and hands Celar Channel exclusive rights to deliver advertising
over the 2,700 strong national digital screen petrol station forecourt network.
Simon Sugar, CEO of Amscreen, said: “We’ve been working with Clear
Channel very closely over the last 2 years which has
enabled us to turn around this deal so quickly. The speed
at which we’ve set this up is also helping to ensure
minimal disruption for advertisers, while going forward, it provides the confidence
and expertise that comes with an established market leading outdoor media business.”