Amscreen will install more than 100 screens at Moto service stations under a five-year deal with the UK motorway service area provider.
Moto Hospitality Ltd. Over 100 digital signage screens will be installed
into Moto’s forecourt stores and also into the WHSmith stores situated within
these service areas
The Moto Hospitality deal will see screens installed at all
53 locations up and down the country. Screens will be positioned around
the primary cash tills in forecourts and WHSmith stores. They will carry
content including Moto’s in house promotions and advertisements. Tom-Tom will also provide
live traffic updates localised to the particular area.
Amscreen also says using its
‘plug and play’ technology, screen content can be updated remotely and in
real time without the need for any extra cabling or IT infrastructure on site.