AMX targets Scandinavia for sales expansion

AMX targets Scandinavia for sales expansion
AMX hopes to boost sales in Europe with the appointment of a sales manager for Scandinavia. Fredrik Barnö, based in Gothenburg, Sweden, will oversee sales and distribution for Sweden, Denmark, Norway and Finland.

Barnö has more than twenty years of sales and marketing experience
in the AV and system installation industries and was previously Swedish national
sales manager of MI7 AB. In this role he marketed brands, such as
Apogee, Steinberg, Audio-Technica, Vicoustic, and SE Electronics. He also worked as national
sales manager for TC Electronic in Sweden.

Timothy Penn, managing director of
AMX Europe said Barnö’s appointment would allow AMX to provide its dealers,
partners and installers with a “higher level of support”.

He added: “Fredrik has
extensive experience in both sales and the A/V industry in Scandinavia which
will enable him to very quickly have an impact on our operations in this region”.