Prolific video game, Angry Birds is the star of a new T-Mobile digital signage campaign. The computer game, initially made popular via Apple’s App Store, involves users launching the iconic birds with a slingshot in an effort to try and destroy exploding pigs. The T-Mobile campaign blurs reality with the digital game as players launch a bird on a large screen via a mobile phone. The digital bird becomes real as it hits the edge of the screen before being catapulted into a physical structure.
An initial event was held
in Terrassa, near Barcelona, Spain earlier in
the year. It is not clear
whether T-Mobile intend to take the concept,
which is part of its “Life’s
for Sharing” viral marketing campaign, to any
other cities.
Details of the technology
used are scarce but reports suggest the
concept was created by Saatchi and Saatchi Italy.