An AR Interactive Vehicle Display being shown at CES 2024 in Las Vegas this week will allow passengers to view and interact with augmented reality (AR) content without the need to wear any devices in a moving vehicle.
Set to debut next week at CES, the technology was developed
by South Korea's Industrial Technology Research Institute (ITRI).
When passengers spot a
site of interest, visual information is presented in real time, following their line
of sight. Passengers can touch a visual cue on the screen to
access detailed information. The system can be customised for various modes of
transportation and incorporated into vehicle windows, in-car displays, and personal mobile devices.

An on-screen visual aid that moves according to the vehicle’s motion is provided
to mitigate motion sickness.
The solution prevents passengers from feeling dizzy or
nauseous while viewing AR content via a transparent display on a moving vehicle.