The world’s first Ferrari-themed Esports Arena at Ferrari World Yas Island in Abu Dhabi, is supplying immersive racing entertainment for visitors of all ages.
At the heart of this project is ARAM, a provider of immersive and
gaming arenas, attractions design and esports infrastructure, commissioned by UK-based agency Blacklist Creative to
develop the full concept, theming, and schematic design of the arena.
This attraction offers
guests the chance to race across nine circuits - including Monza, Imola, Silverstone, and
Yas Marina - using a fleet of 10 Ferrari cars (7 GT and
3 F1 models).
The venue is equipped with 20 Gran Turismo racing simulators, including
14 for adults, 6 for children, and 3 dedicated F1 simulators that place participants
behind the virtual wheel of Ferrari’s iconic race cars. Two simulators have been specially
adapted to be fully accessible for people of determination, underlining the venue’s commitment to inclusivity.