ASB GlassFloor, the German provider of LED sports flooring, has announced the official launch of ASB Arena and Event Services AG (AES), a subsidiary established in Zug, Switzerland.
With 30 million Euro in equity funding secured to accelerate its global growth, AES is set to scale the
international expansion of ASB GlassFloor.
AES will introduce a flexible long-term rental offering, making the ASB LumiFlex LED Courts more accessible
than ever. Building on this, AES will specialise in commercialising, servicing, and operating the LED ASB LumiFlex courts for clients
within the sports and events industry.
Additionally, AES will operate its own inventory of mobile LumiFlex floors, executing rental events and
running designated event locations. To complement these operations, the company has developed an integrated software ecosystem, with a forthcoming app
store, that will host value-add applications ranging from fan activations to educational content to coaching tools.
“In today’s sports and event
world, our clients – whether federations, teams, arenas, event organisers or other rights holders — are looking for innovative solutions
that can elevate the fan experience and unlock new revenue streams. They are seeking reliable, turnkey solutions, backed by flexible financing
and true partnership models that allow for greater value creation,” said Benedikt von Dohnanyi, CEO and co-founder of AES.
image: FIBA