The previously announced name change of Asysco to proAV has now come into effect.
Chairmanm Ray Philpot, believes that the new proAV identity
reflects the natural evolutionary process that has dominated the
audio visual world.
‘AV is a world of innovation,’ he
said. ‘And, in the manner of all true innovators,
we have listened, we have observed and we have evolved
within it. The new brand captures the very essence
of this dynamic industry and the respected position we have
secured within it. For over 30 years we have
proactively evolved with AV and now, in 2010, we have become proAV.’