Biamp has implemented a dealer-direct model in the UK and Ireland, this follows the news of changes to its European distribution model in Europe in December. In addition to some direct accounts, Biamp will be working with Midwich, Leisuretec, and Professional Audio in Northern Ireland—in all cases, served by Biamp’s sales and support staff.
This news follows the recent opening of the company’s new European headquarters in Antwerp, Belgium,
and UK sales office in London.
“With the UK being one of the biggest and
most important markets in Europe, we are confident that our decision to go direct will allow
us to serve our partners more effectively. Bringing on board an experienced UK sales force coupled
with an expanded pre- and post-sales support team will allow us to engage dealers more
fully in the UK and Ireland markets. This, in combination with our consultant support and vertical
business development group, will ensure that we achieve our ambitious growth plans for the region. We
are convinced this is the best way to promote beneficial synergies between Biamp DSP products,
microphones, loudspeakers, amplifiers and complementary electronics,” comments Kris Vermuyten, General Manager, Biamp Europe.
Biamp streamlines European distribution