Bloggers have been given their own home at this year’s ISE courtesy of DailyDOOH, news portal and blog for the digital signage sector.
The Blogger Lounge offers writers a chance to put their feet up, connect to the Internet and re-fuel
right in the heart of the Amsterdam show.
"We wanted to put together an area that was comfortable and
relaxing, and would allow our own writers and our friends who cover the industry to sit, write, meet and
catch their breath," explained Adrian Cotterill, UK-based DailyDOOH's editor in chief.
Cotterill wants the lounge to attract writers focused
on the AV and systems integration sector as well as dedicated digital signage journalists.
"People tend to not always realise
the influence that bloggers and social media in general has on how companies, and the industry as a whole,
are viewed," noted Dirk Huelsermann, the president of OVAB Europe, whose booth will be next to the Blogger Lounge.
"We're going to see blogging and social media right in the middle of the event, and that's fantastic."
The
International Systems Integration show runs Feb. 2-4 at Amsterdam's RAI and the DailyDOOH Blogger Lounge will be located in hall 10, stand 10N118.