Established by Tencent Interactive Entertainment Group's Content Development Department (CDD), Shenzhen-based CDD Virtual Studio has been pushing forward with new content production methods for China's largest online gaming platform, Tencent Games. The studio uses Brompton Technology LED video processing and AOTO LED screen as part of its technical setup.
image above: SVP of Tencent, announces the “Human Tech Tree”
With an LED setup that includes a 40m by 6m, 240-degree curved LED screen and a movable 12.5m by 11m LED ceiling spanning over 100 square metres, the studio uses AOTO LED panels with a pixel pitch of 2.3mm, powered by 12 4K Tessera SX40 LED processors and 24 Tessera XD 10G data distribution units. To take advantage of the full potential of each LED, the AOTO RM2.3 panels were calibrated with Brompton’s measurement system, Hydra, unlocking Dynamic Calibration colour processing features and making the panels Brompton HDR-ready, which ensures uniform video content even at extremes of brightness and colour gamut.
The first major production undertaken by CDD Virtual Studio was the esports live streaming event, CF (Crossfire) 14th Anniversary Celebration. This project blended gaming elements with virtual live activities, successfully visualising the dark urban setting from the game and integrating it with the live stage. “This immersive live streaming environment catered to both players and users,” explains Nornor Chen, CDD virtual production technical manager. “It also cleverly combined LED virtual production with XR technology, harnessing XR's capabilities for large-scale live production and employing high-precision LED virtual shooting for mid-shows and gala segments that demanded superior texture.”
Furthermore, the studio has successfully applied its technology to both internal and external press conference events, including the 10th Tencent WE Summit, OPPO Watch3 Series Launch Event, and BYD X Shenzhen Media Group (SZMG) Han Tang Double Flagship Super Launch Event. "For productions such as press conferences, timely product launches are crucial, which means that traditional linear workflows can lead to lengthy post-production periods. This underscores the technological advantage of LED virtual shooting, which provides a ‘what you see is what you get’ approach. Shooting on location results in an 80 percent complete production effect, eliminating the need for extensive scene and lighting adjustments in post-production," Chen added.
