Chief has appointed Dubai headquartered Taxan Gulf as its official distributor in the Middle East.
The agreement, which took effect on April 1, 2013, covers
Chief’s range of mounting solutions.
Melinda von Horvath, sr. sales and
marketing director EMEA at Chief, said: “We were looking for a
value-added distributor that is able to explain the high-end features and
benefits of our products to integrators, installers and resellers.
“As Taxan Gulf
focuses on the pro AV installer market through a very well
trained and educated reseller network, we are convinced that we have
found exactly the right partner to do thatâ€.
Taxan Gulf will
offer training and stocking support from its Dubai based warehous for the the Chief brand.