Christie has announced the acquisition of Allure Global Solutions, an engagement transaction technologies provider. The firm is headquartered in Atlanta and will operate as Allure, a Christie Company from now onwards.
Craig Sholder, EVP business development and strategic planning for Christie, said regarding the move: “Christie and Allure have shared customers,
most notably in the cinema market, and in the course of working together over the past decade, respect for and appreciation
of each other’s ‘customer first’ attitude and practices has grown.â€
Allure provides digital signage, point-of-sale and consumer engagement solutions, in the
form of products and services, to a variety of entertainment and retail markets including theatres, restaurants, stadiums, arenas, convention centres, theme
parks and cultural attractions.
Craig Chapin, CEO of Allure, echoed Sholder’s sentiments: “The synergies and opportunities this union provides are
broad and deep, for both our current clients and our two companies. As we continue to grow our core verticals and
expand our presence into others, our mutual offerings will provide exciting new engagement and technology solutions not only for cinema, but
also for theme parks, cultural attractions, stadiums, restaurants, and many other clients.â€
After its acquisition Allure intends to increase employment, to
deal with increased demand for its products and services from direct end-users and also integrators, distributors and other business partners of Christie.