Christie has bought Montreal-based Arsenal Media, a digital signage agency specialising in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie's Global Professional Services group.
Founded in 1999, Arsenal Media has worked with such
as Viacom, Caterpillar, Nielsen,
Cineplex, Morguard, Freeman XP, Chicago Mercantile
Exchange, Gemological Institute of America, TAD Associates and the Montreal
Convention Center.
Past collaborations between Christie and Arsenal Media have
included the Miami Dolphins' BuzzWall, Sun Life Financial's branded gesture-based display
at the Dolby Theatre, and Christie's 24K and 8K lobbies
in Cypress, California and Kitchener, Ontario.
As part of the
deal, Arsenal Media's co-founder, Denys Lavigne, will join Christie as
the senior director, Experience Strategy and Creative Services within Global Professional Services.