UK election campaigners are turning to digital signage as a Conservative support group launches a digital tirade against Labour.
Last week a project titled ‘5 More Years
Hard Labour’ was launched through Clear Channel Outdoor. The
poster campaign will utilise digital billboards across London and will
tie in with a Twitter feed that reports a
fictional diary from 2015, detailing a dystopic vision of
the future.
The project was launched Clear Channel’s Vauxhall
Cross site. In parallel with the 48 sheet poster, a
selection of Tweets from the campaign will be regularly
updated on Clear Channel Outdoor’s roadside digital LED network in London.