Clear Channel has scooped the outdoor advertising contract for Westfield Regional and will embark on installing more than 100 screens in shopping centres across the UK.
CCUK has also won a contract extension with Meadowhall
and will install new digital screens at the Sheffield retail centre.
Together with the Westfield Regional contract CCUK claims it will
expand its digital portfolio by 60% and create the UK’s
largest network of digital shopping centre screens.
Bill Giouroukos, director of
operations, for Westfield, said: “We have moved our strategy to
all digital and interactive and we are pleased to announce
Clear Channel will be handling our regional outdoor advertising portfolio, delivering
an enhanced experience for shoppers and advertisers in the mall environment.”