Coca-Cola HBC Switzerland has used HYPERVSN holographic displays to boost the promotion of Coca-Cola Zero Sugar as part of the #bestcokeever campaign.
To launching the new Coca-Cola Zero Sugar flavour, Coca-Cola HBC Switzerland and TMI
Agency decided to employ HYPERVSN Slots and HYPERVSN Solo L for the #bestcokeever
campaign.
3D holographic displays were installed at the Zurich Main Station by the Authorised
HYPERVSN Reseller Avantage. When playing the holographic slot machine, people got a chance
to win various prizes including a bottle of the new Coke Zero Sugar.
The
campaign lasted for two weeks and extended across 5 shopping malls, 45 sampling
locations and 150 in-store activations. In total, over 18k people played the HYPERVSN Slots
at the Zurich Main Station and across all the locations, around 150k product
samples were handed out.
