Coca-Cola has brought its Talk to Santa AI-driven festive campaign to London’s famous Piccadilly Lights.
Using Ocean Outdoor’s DeepScreen technology, inviting audiences to create their own traditional Christmas snow globes based on the holiday memories that can be shared with Santa Claus via AI.
The interactive DOOH artwork was created for Coca Cola by Ocean Outdoor and appears between 3pm and 6pm until Christmas Day.
Working with a selection of 2D assets from the AI campaign, the bespoke 3D winter animation opens with Coca-Cola’s Sundblom Santa Claus, demonstrating four different virtual snow globes that alternate on the large format screen, with swirling snowflakes and detailed reflections as the frame ices up.
Four different virtual snow globes then alternate on the large format screen complete with swirling snowflakes and detailed reflections as the frame ices up.
Audiences can scan a QR code to engage in a personalised dialogue with Santa via AI-enabled real-time conversations and image generation, creating their own snow globes from holiday memories to share with family and friends on their chosen channels.
David Tait, creative director, Ocean Outdoor Group, commented: “Coca-Cola taps into Christmas nostalgia, using Ocean’s innovative technology to create an immersive 3D winter wonderland. There’s nothing quite like a 15 metre tall Santa to spread the festive spirit.”