Creative Realities, a provider of digital signage systems in North America, has announced the development of a channel program tailored and targeted to the EMEA marketplace.
As the global digital signage and IT market is generally moving to a predominantly
SaaS business model, Creative Realities is positioned to appeal to EMEA digital signage integrators in
need of enterprise-level CMS platforms to capitalise on key growth verticals such as retail,
convenience stores, and the food service/restaurant segments.
ClarityHub is purpose built for the food service
and restaurants including the QSR and convenience store segments. ReflectView is for retail. AdLogic provides
ad-serving capability and programmatic integration for campaign management required for retail media networks.
"Channel programs
are not new to the industry but are often a challenge for integrators to
extract real value,” says CEO Rick Mills. “We’re hopeful this program will resonate with the
EMEA community and provide a value proposition both to their customers and their go-to-market business model.”