d&b group, the global event technology companty, has announced the appointment of Melanie Stegemann as its new vice president of brand and corporate communications.
With more than 15 years of experience in brand, public relations and marketing roles,
she will play a key role in d&b’s management team, ensuring the group’s brand vision is
communicated through engaging messaging and creative content across all channels, both internally and externally.
At
d&b group, Stegemann will focus on building a collaborative environment that drives company success. Her role
will include a broad range of responsibilities, from brand positioning and communication leadership to content
production, thought leadership activities and supporting the strategic decision-making process.
Before joining d&b, Stegemann spent nine
years in various senior brand roles at Zumtobel Group, a international lighting business, including her
most recent position as head of brand marketing Zumtobel. She has also served as Head of
PR for Zumtobel Group’s technology brand Tridonic and as PR & marketing manager for Metro Group.