Live Nation and Visual Feeder have collaborated on a DOOH campaign for pop star Dua Lipa to use digital window-scape campaign to promote her upcoming "Radical Optimism" tour.
The campaign objective turns
strategically selected unused retail windows
into immersive displays designed to
captivate and engage viewers in
targeted neighborhood areas.
Located in the
areas of Belmont and Lakeview
in Chicago, Visual Feeder’s projection
technology for high-traffic windows light
up the streets with visuals.