Engage Works, an experiential design provider has announced the unveiling of the AlSirah Experience in Medina. Located next to Saudi Arabia's second-largest mosque, the AlSirah Experience immerses visitors in the life of the Prophet Mohammed and early Islam, using creative elements and advanced technology to offer a multi-sensory narrative of the Arabian journey.
The AlSirah Experience was conceived and funded by Qsas, a PIF Company.
"The AlSirah Experience is a blend of advanced technology and storytelling, offering visitors a historical journey," explains Alex McCuaig, strategy director at Engage Works. "Our aim was to develop an interactive and educational experience that inspires and brings together people from all backgrounds."
The AlSirah Experience offers an immersive exploration of the life of the Prophet Mohammed and the early days of Islam. This strategically designed attraction caters to a diverse audience, including Hajj pilgrims and visitors worldwide, offering a multi-sensory experience that transports them to seventh-century Arabia.
Engage Works crafted this immersive experience, weaving narrative, creative elements, and technology together. The result is a blend of hand-crafted details, projection mapping, Pepper's Ghost screens, and 3D sound, offering an unprecedented journey through time.
Since its launch, the AlSirah Experience has impressed visitors with its attention to detail, digital presentation, and interactive storytelling. Its mission has succeeded in encouraging a sense of unity among visitors, deepening their understanding of Islamic history and culture, and inspiring hope for a more connected world.
