London’s Piccadilly Lights burst into plant life thanks to a 20-minute digital takeover to celebrate the Green Planet AR Experience.
The giant 3D animation saw the concrete
backdrop taken over by green plant life,
with digital foliage covering the landmark screen.
Piccadilly
Lights operator, Ocean, used its 4K DeepScreen
technology on the moving billboard, delivering a message
that: “We must now work with plants,
make the world a little greener, a little
wilder. If we do this our future
will be healthier, safer and in my experience, happier.”