UK distributor Exertis has signed Philips in a deal that covers the display manufacturer’s digital signage products.
Ian Aitken, Exertis AV general manager, said: “Our aim is to both widen and deepen
our engagement with customers looking to take advantage of the convergence of AV and IT
products.”
Martin Ware, sales director at Philips Professional Displays UK, added: “We chose Exertis because of
their pedigree in this market and their ability to offer a complete AV solution for both
traditional AV and IT resellers that incorporates displays, networking, PC, components and accessories. In addition,
they have an expert team trained to the level of certified technical specialist that can help
us grow our business by supporting resellers who are not specialists in this field.”
Earlier this
year, Exertis opened an AV Enablement Suite providing resellers and their customers with a showcase
for digital signage and interactive technologies, highlighting the IT infrastructure and control systems required to enable them.