First Impression has appointed Marvin Vacquier Droop as business lead software & integrations. In this position, Vacquier Droop will strengthen and broaden First Impression's retail media proposition and strategy.
Vacquier Droop has provided his services from companies
such as Platform 161, Newcraft, and Masters of
Digital.
First Impression strengthened its retail media proposition last
year and, together with partner Streaem, rolled out in-store
retail media infrastructure at Jumbo and SPAR, among
others.
Retail media will only continue to develop in
the coming years and with Vacquier Droop, First Impression
has acquired the knowledge and expertise to support
retailers in setting up and operating new retail media networks.