Genelec has appointed Anthony Berry as global sales support engineer, taking on a multifaceted role within the company.
In this newly created role, Berry will take responsibility for developing the Genelec Installed Sound brand globally. Berry previously handled system design and audio commissioning for Swedish integrator JML, as well as a role int technical sales and support for Nordic distributor Scandec. Both roles saw Berry become actively involved in major Genelec projects in Sweden, including Jacy’z Hotel, Vasakronan Co-Working, and KKV Örebro.
Berry will work with Genelec’s global distribution partners, providing sales, technical support, and system design.
This role will also see Berry play a role in Genelec’s product development, training, and marketing activities in the Installed Sound segment.