A complete LED volume based on components from INFiLED’s Studio Series is powering Web3 Productions’ flagship XR/virtual production facility at Dubai Production City – an immersive, floor-to-ceiling creative environment that represents one of the largest XR/VP studios in the UAE.
Part of the wider Web3TV creative hub, the new stage was designed to handle everything from traditional filmmaking and live broadcasts to immersive augmented reality productions, providing clients of all kinds with access to real-time extended-reality workflows, in-camera VFX and high-end broadcast production.
To meet these ambitious requirements, Web3 Productions selected a tailored configuration from INFiLED’s Studio Series, encompassing a modular ‘studio-to-go’ concept that brings together ceiling, backdrop and floor LED displays in a single, flexible system.
For the ceiling, the studio is using
LED panels from the ARmk2 Series. The main backdrop is formed from panels from the DBmk2 Series, delivering cinematic-grade fine pitch visuals for close-up shots and shallow depth-of-field filming. For the floor, meanwhile, INFiLED supplied DFmk2 panels, which feature an anti-slip, anti-reflective surface and
INFiLED’s ArmorLED technology for extra durability.
Together, these elements from the modular, XR/VP-specific Studio Series create a five-metre-high, floor-to-ceiling LED volume that fully surrounds both talent and camera, enabling immersive environments and complex camerawork without the need for extensive post-production.
All
Studio-Series panels at Web3TV are engineered for camera-facing performance. INFiLED’s CBSF (Colour & Brightness Shift Free) technology, high refresh rates and a ?-scan design deliver bright, flicker-free images with excellent motion handling. ColdLED technology additionally helps keep operating temperatures under control even during long
shooting days.
The LED volume is powered by Brompton processing and integrated into a Disguise-based virtual production workflow which also connects real-time Unreal Engine content, camera tracking and on-set monitoring. Dubai-based CVD Productions was responsible for the audio side of the build,
with the Web3TV VP facility complemented by soundproof podcast rooms, editing suites and recording booths within the same creative ecosystem at Dubai Production City.
Since opening, the Web3 Productions stage has already begun welcoming high-end clients, including Rolls-Royce, which used the INFiLED LED
to create richly detailed environments for a recent campaign for its new Spectre EV. With capacity for multi-camera shoots and live production, the space is equally suited to commercials, dramas, music content and broadcast-style shows focused on crypto, AI, fintech and entertainment.
The project also strengthens INFiLED’s growing footprint in the UAE, adding to flagship projects such as the country’s first fully integrated VP/XR studio (for Fractal Studio), the region’s longest digital display (for Blue Rhine Industries at Dubai Fountain), and large-scale LED installations for DP World at Jebel Ali Port and the OFFLIMITS Music Festival at Etihad Park.