JCDecaux is giving its ‘M4 Torch’ advertising structure an LED makeover in a bid to boost image quality.
The M4 Torch towers over the UK’s M4 Motorway between London City
and Heathrow Airports.
JCDecaux will replace two digital screens with LED screens that
will be available from October 11, 2010.
The upgrade will provide two
(6.75m x 4.5m) screens with a 10mm pitch, delivering an image that is
three times the quality of the existing screens.
Spencer Berwin, managing director of
sales of JCDecaux, said: “The M4 Torch was the first superstructure in the
UK, it went digital in 2007 and it continues to lead the
way in roadside digital outdoor. This investment underlines JCDecaux’s commitment to providing clients
with the very best display, providing flexible outdoor campaigns that deploy latest in digital technology.”