Peerless-AV has announced that Jeroen Helms has joined the EMEA sales team as regional sales director, responsible for Benelux, France and Iberia.
Helms’ previous roles at ZetaDisplay and Samsung
in the Benelux involved building successful go
to market strategies for new and expanding product
portfolios, including LED and digital signage, and targeting
high potential markets such as retail, corporate
and healthcare.
Prior to these companies, Helms worked
with an AV technology manufacturer where he was
responsible for the growth of multiple brands,
selling mounting products, projection screens, displays and VC systems.