JoeCo has announced a distribution deal with Dubai-based distributor Provision AVL, representing the brand across the GCC region.
JoeCo equipment was displayed on the Provision AVL booth at Prolight
+ Sound Middle East in Dubai, with Provision AVL offering JoeCo products
across the Middle East.
The partnership follows JoeCo’s similar deal with distributor Boujikian
Bros in Lebanon, with JoeCo now having direct representatives in each territory
across the middle east.
Graham Murray, Business Development, JoeCo said “Having Provision
AVL on board will expand and strengthen our presence throughout the GCC
region.
“They will provide greater exposure of the solutions JoeCo can offer to
GCC customers, in addition to proactively targeting some of our key market
sectors. All of which will help JoeCo’s business in the GCC markets.”