eyefactive, a Hamburg-based provider of interactive touchscreens, has announced a strategic investment by Key-Work Consulting, a data-driven analytics company from Karlsruhe, Germany.
Image L-R: Johannes Ryks, Jens Baumgärtner, Petra Wotring, Matthias
Woggon, Maximilian Münch
Petra Wotring, managing director at Key-Work,
has acquireed the shares previously held by High-Tech Gründerfonds.
The partnership combines touchscreens with data-driven services to optimise the
customer experience and make informed decisions.
By combining eyefactive’s interactive
signage software platform with Key-Work’s data driven services, the collaboration
aims to create a suite of tools and services
that empower companies to enhance customer engagement, optimise operations, and
extract actionable insights from data, especially at the point of sale.