Landsec has extended its long-term partnership with Ocean Outdoor which manages the Digital out of home (DOOH) contract for Piccadilly Lights in London.
Under the terms of the agreement, Ocean will continue
to manage content for the world’s No 1 advertising
DOOH screen well into the next decade, and work with
Landsec to elevate The Venue which sits beneath the
Piccadilly Lights screen.
One of the most visited, photographed and
shared DOOH destinations in the world, a Piccadilly Lights
campaign generates worldwide media attention and comment. Previous campaigns for
global fashion and entertainment brands have also delivered upwards
of 18 million organic impacts on multiple social channels (source: Pulsar).